Either consciously or unconsciously, Non-Governmental Organizations or NGOs in advocacy, they use a lot of media such as political signs, billboards, banners, brochures and so on. They use it creatively enough, with funding as a key factor in creativity. However, there are also the times in which their money is wasted as they use the funds without paying close attention to the effectiveness of a media and messages to be conveyed.

From various experiences, the media is used to establish wider communication about issues to be conveyed to a wider audience. This paper only assembles some experience about the media so it is not scattered just like that. Thus it does not have to repeat many failures that have been done before.

A campaign in relation to advocacy is one part or effort to change public policy. The campaign is closely related to information and communication politics, where information has a tendency which included access and control to be controlled by political and economic rulers. It is now difficult to limit any society to access information, so controls are attempted by the capital or economic authorities. Even the state is forced by the market to make regulations for the owners of capital. Then where is the position of the campaign in a situation like this?

It is assumed that although information primarily information technology is still controlled by the owners of capital, they are not able to sort the information completely, this opportunity is utilized by the NGOs to campaign for some issues in order to grow more broadly. However, not necessarily this opportunity can give positive results. They have to compete hard with a wide variety of advertising products that are larger and a number of funds are not infinitely. Do not want campaigns for advocacy must run a work process involving management functions such as planning, implementation, and monitoring in an effort to achieve certain goals by means of which effective and efficient.